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*This is what the Tata Rs 1-lakh car looks like!*
January 10, 2008
*T*he Tata Rs 1-lakh car is here! And it’s called the *Nano!*Tata Group chairman Ratan Tata on Thursday unveiled the Tata Nano at
the 9thAuto Expo in New Delhi.*Details of the People’s Car:*Ratan Tata, while unveiling the Nano, said: “The car will meet all current
safety norms and all emission criteria. The pollution it will cause will be
lower than 2-wheelers.”

The car, he said, is smaller than a Maruti 800, but has 21 per cent more
volume or space inside than the 800. He said that the dealer price of the
car will be Rs 1 lakh, plus value-added tax (VAT) plus transport charges.

The car will have a 624-cc petrol engine generating 33 bhp of power. It will
sport a 30-litre fuel tank and 4-speed manual gearshift. One of Nano’s three
versions will come with air conditioning, but will have no power steering.
It will have front disk and rear drum brakes. The company claims mileage of
23 km per litre.

The car’s dashboard features just a speedometer, fuel gauge, and oil light.
The car does not have reclining seats or radio. The shock absorbers are

Nano, the world’s cheapest car, costs almost half of the cheapest car
currently available anywhere in the world.

”Since, a promise is a promise the standard dealer version will cost Rs 1
lakh,” said Tata Sons chairman Ratan Tata.

He informed that the car is 8 per cent smaller bumper to bumper, than the
Maruti800 but at the same time 21 per cent larger in its interiors and can
sit up to four people.

*D*ispelling myths that the car was not safe enough Tata said, ‘The car has
passed the full-frontal crash and the side impact crash”. He also side
stepped emission concerns and said the car will meet Euro IV norms.

While critics had been sceptical throughout about the car meeting safety and
emission norms, coming as it is at that price, Tata said he was happy to
announce that Nano meets all norms as would a modern car.

The car is 8 per cent shorter than Maruti 800 on bumper to bumper length,
but is 21 per cent more spacious, claimed Tata.

Alluding to fears expressed by environmentalist R K Pachauri and green
activist Sunita Narain that the car at that price would add more vehicles on
the road leading to higher vehicular pollution, Tata said the 624 cc, 33 HP
petrol engine meets Bharat Stage-III emission norms and can also meet the
Euro 4 norms.

“Pachauri will not have a nightmare and Sunita Narain can also sleep,” he
quipped, while recalling that some people had suggested that the car should
be called ‘Pachauri’ and some others said that it should be named ‘Mamta’ ?
probably referring to the position TMC leader Mamta Banerjee had taken
against the setting up of the small-car project at Singur in West Bengal.

Commenting on the safety standard, he said the car has gone through a full
frontal crash test as per norms.

The Nano will come in three variants — standard and two deluxe models with
AC. The standard car would be available for Rs 1 lakh (ex-showroom), while
VAT and transportation costs are extra.

The Nano is expected to be commerically launched in the second half of 2008.
News reports say that Tata Motors hopes to sell 500,000 units of the car,
almost four times the number of Indicas it sells. Tata plans to focus on a
market segment hitherto untapped.

Not since the launch of the Maruti 800 in 1983 has any car gripped the
imagination of a nation and indeed car manufacturers the world over so
intensely. If commercially successful, the Tata Nano can alter the passenger
car market in India, and perhaps the world, beyond description.


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